Here are some of the biggest reasons to spend time on website footer design: There are three major considerations when it comes to determining your website footer design: With these things in mind, here are some of the most common considerations for your website footer design: If there’s something a footer needs to have, it’s your copyright information. It also shows subtle things about you as a designer such as attention to detail and ability to work in a small space. Page Design A current trend in website design is the use of the single-page site. The common perception of the website footer is that it’s not as important as the header or body of the content. Users will want to know who you are and what your company or brand is about. Consider simple typefaces (sans serifs with medium weights are nice) and a touch more leading than you might typically use. (This is a n impactful design concept for a website that wants users to contact them for projects and work.). Website footers are the ideal place to showcase badges of trust, awards, certificates, accreditation and security tags to assure customers that your business website is trustworthy. Including navigation links in your footer can help customers who scrolled to the bottom of your website, but have not yet found what they were looking for. Envato Elements starts at $16 per month, and is the best creative subscription we've ever seen. (This study also … If your company consistently publishes new content, having a section for your most recent articles in the footer is a great place to showcase them. Restaurant Websites. While using graphic elements and headers is a good idea, there is a line between just right and too much. While these sites are very appealing to the eye, they are probably not the best choice for small and new businesses. Users cannot opt out of this type of design when they want to find certain types of content (which can make for a very frustrating user experience), and it can also negatively impact SEO (among other issues). Here are a few additional tips to keep in mind when executing your website footer design: Just because the footer physically exists at the bottom of a website, doesn’t mean that it’s useless. In the past, a website footer was a place for keyword stuffing before Google eventually penalized the behavior. There is a call to action, then site links, then a sub-footer with media mentions in a faded color, followed by site disclaimers and policies. Website Designers for Small Businesses. Welcome to the community, buddy. Note the size of icons – every one is easy to see and read – and use of a slider so that a large number of elements can be displayed in a small space. Having a website is a must, if you want to establish and build a successful business—large or small. Just select the most relevant for your business. A copyright notice can be written or include the small, circular “c” symbol. Two of the most important links in any website footer go to the “About Us” and “Contact Us” pages. Consider simple typefaces (sans serifs with medium weights are nice) and a touch more leading than you might typically use. Smart Insights observed a 16% increase in revenue per customer when they tested a more easily navigable footer. It is what tells your story to prospective customers. Too often footers are just a block of type. Just be careful not to overload this small space with too many elements. Consider several columns (or rows) of relevant information such as contact, links, services, social media and sections from your most popular pages. But whatever you do, don’t leave the footer empty. Adventure.com keeps it simple with a copyright notice at the bottom right of the screen. Footer size is often related to the amount of information and number of pages on your website. Grouping like footer items can create a nice sense of organization for links and information. So get rid of any unnecessary links by focusing only on the most relevant/important. Consider a sub-footer for additional layering. Including this is an easy way to protect your website from plagiarism (although some people will still ignore this distinction and steal your content anyways). Standard information, such as the copyright notice, is often the smallest in scale. Some websites have a small login link for their employees, affiliates, partners, or resellers, and the footer is the best place to put it. Elements must be large enough to easily click or tap. This will help you design a usable footer that makes good use of the space available. (That is where it is located after all.) Adding a little section about your company on the footer (with an image or logo to draw attention) is a possible alternative to having an “About Us” page in your main navigation, especially if you don’t want to draw too much attention to your company (at the expense of your offerings). Footer is a safety net of your website “catching” the visitors who haven’t found what they were looking for … Consider using directional clues to point people towards the bottom of the page, to your footer. Stick to clean elements, plenty of space and organize with purpose. (This is a vital tool. This page details the website’s policy on information, such as: Some websites may need a privacy policy page because it’s required by law or a third-party service. A telephone number. It tells users who you are, what they can do and how to get around your webpage. Get a custom domain, secure hosting, online booking system, easy invoicing tools and more. This small business website checklist will be most relevant for small sites or simple ecommerce sites because it’s a general checklist, but it’s amazing how many bigger (and often expensive) websites belonging to large companies fail to adhere to some basic web design fundamentals. SugarSync includes multiple columns of information for easy access to footer information. Since many (if not all) of the items in the footer are linked to something else, this is an important aspect of user function. Maddy Osman loves WordPress and writing. Join our 30,000+ members to receive our newsletter and submit your design work. Usually, the footer holds the HTML version of the sitemap. throughout your site. Only pay for results, like clicks to your website or calls to your business. Unlike the old days, building a small business website has become quite easy. This makes thinking about color, weight and contrast between the text elements and background vital. The footer is an important part of the design. With “Product,” “Company,” Learn More” and “Connect with Us” headers, it is easy to find the part of the site you want to use next. 24% of the top marketing websites have email signup in their footer. If you’re worried about the annoyance of changing the copyright year to the current year, there’s no need for a manual process—this can be easily fixed with a bit of code. You could also use this place to share a list of popular articles or the most popular resources that people click on. However, infinite scroll design and a lack of a footer are not well suited for e-commerce sites or sites that require you to search through different types of content. One of the best copyright website footer samples that include all of the three components is on adventure.com. At Weblife Media we love to build websites and help small businesses learn how to do social media – and through the process helping to build small businesses in the U.S.A. We understand small businesses do not have large budgets to have a web presence and so we are here to help with an affordable monthly option of just $50 a month. Note: My work is supported by affiliate commissions. We’re fast, professional, and inexpensive. It features a reduced commission rate of 15% on paid apps and in-app purchases, so you can invest more resources into your business to continue building quality apps that customers love. Less is more as you can see from the footer for Master & Dynamic. Though it may not end up being used by visitors, like the XML sitemap, including navigation information in your footer can help a search engine to index all of the pages on your website. (Bonus points for setting each element up so that it auto dials, emails or maps when clicked. A map, or link to a map. Just be careful not to go too small. 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