It’s a milestone for the brand that once sold their Sheer Elegance pantyhose in plastic egg-shaped packaging designed by Roger Ferriter of the ad firm Dancer-Fitzgerald-Sample. L'eggs put its … The message was clear: Hanes needed to get its product into supermarkets. While the original L’eggs package reappears periodically for anniversaries and promotional duties, the design has largely been rendered obsolete by waste concerns. Consumers were captivated by the package, the fact that the product largely held up over time, and the idea that they no longer had to feel obligated to run to a clothing or apparel store in order to replace a torn pair of stockings. Because they feared department store buyers would revolt, they codenamed the project “V-1” and relegated it to the basement of the Hanes plant in Weeks, North Carolina. After doing a little research it appears L'eggs started their unique packaging in 1969. I remember that she would walk door to door in different neighborhoods, showing people different packaging designs and asking what people thought of the packaging. The L’eggs brand name (complete with egg-inspired lower case g’s) appears at the top left of the design, while the style name, “Sheer Elegance,” is articulated in white script across the middle. L'egg Eggs Empty Vintage Plastic Hosiery Containers 14 Eggs MarymereVintage. Sorry, your blog cannot share posts by email. $4.20 shipping. 5 out of 5 stars (241) 241 reviews $ 10.00. And in 1991 they decided to change the packaging to a small Your email address will not be published. See more ideas about childhood memories, my childhood memories, vintage ads. L'eggs Sheer Elegance Pantyhose Packaging, 1970s; Designed by Roger Ferriter (American, 1932 - 2015); Molded plastic, printed cardboard; Gift of Laura James. They hug you, they hold you! Watch. Get it as soon as Thu, Nov 19. L’eggs relied on a predominantly female sales and visual merchandising corps to monitor stock and ensure that each store’s products were tailored to its unique demographic. Place a few seeds in … Fill the egg whites neatly by pressing bag. It was Robert Elberson’s job to take stock of a woman’s legs, and what he saw didn’t please him. HANSGO Egg Holder for Refrigerator, Deviled Egg Tray Carrier with Lid Fridge Egg Dispenser Egg Storage Stackable Plastic Egg Containers, 24 Egg Box 4.6 out of 5 stars 3,586 $11.99 $ 11 . I worked for L’eggs for many years, […] line. The Sunday after Easter the teacher brought Leggs pantyhose containers, the kind that look like large eggs. Cheap to make and distribute, hundreds of companies glutted the market with product. And the tomb is empty! An empty, old, discarded pantyhose egg. there is even a vintage coupon inside the egg. My thing is, I don’t plan to live to 100. In my Halloween costumes and school play get ups my mom taught me that a Leggs pantyhose egg container could become frog eyes...and in her crown jewel of creativity…that a radio shack catalog could be transformed into Darth Vader's chest plate control panel…the greatest Darth Vader costume a kid could ever ask or hope for. These pantyhose are very sheer in coverage and complete any outfit perfectly. Thank you for reading about old pantyhose containers. 5 out of 5 stars (372) 372 reviews $ 16.00. And where better to promote this idea than on a web site loaded with original content about women's health and fitness, style, personal finance -- everything for the modern woman. Remove the yolks and rub through a fine-mesh strainer into a bowl. Each receiving one, the children were told to go outside on that lovely spring day, find some symbol for new life, and put it in the egg-like container. Ultimately, however, the company did away with the capsule in 1991 in order to maximize shipping and retail shelf space, reduce consumer waste, and initiate a new generation of consumers. […]. Bamboo stalks spray across the label at a diagonal, their red knuckles and leaves silhouetted against the black cardboard, insinuating the exotic luxury of wearing a material that “looks and feels like real silk from the Orient.”. Another designer, Fred Howard, developed the perfect complement to the egg-shaped package—a revolving display that housed the L’eggs shells and nothing else, so stores would be unable to stuff competing pantyhose in the rack. One of the alternatives was a small brown bag, like a lunch sack. They originally came in a "egg" shaped container. Everything we do at Cooper Hewitt is made possible thanks to the passion and support of the design community. Man-made nylon stockings, introduced at the 1939 New York World's Fair, provided an alternative to silk, which was pleasing to the eye and soft to the touch but tended to run and snag. Required fields are marked *. They never let you gooooo! Patients treated with antibiotics in the early stage of the infection usually recover rapidly and completely. $11.97 $ 11. It’s said that the design […], Your email address will not be published. At the end of this year I will be opening a time capsule sealed in an egg-shaped pantyhose container by a 12-year-old in the early 1980's, and addressed to his 30-year-old self in 2000. Hanes recorded $120 million in L’eggs sales in 1972 alone. It's about the size of a rugby ball, and weighs 4.6 pounds. In 1968, Elberson and Hanes planning manager (and future executive vice president) David E. Harrold instructed their employees to begin work on designing a product that would capture a woman’s attention in the supermarket aisles. https://www.mentalfloss.com/article/502680/cracking-history-leggs-pantyhose Such a product demanded equally inventive branding and packaging. From the perspective of Hanes, it was also a shipping hassle: the “dead space” in the egg not taken up by the rumpled pantyhose added to delivery costs. Like the Quaker Oats can and actual egg cartons, the L’eggs containers proved to be an enduring presence in the household. Hanes knew women wanted pantyhose in grocery stores. These Essentials™ rectangular plastic egg storage containers are perfect for keeping a dozen eggs fresh, safe, and ready to enjoy. the pantyhose are vintage, new "old" stock. Simply snip off the footed area of your pantyhose and fill with baking soda, tie off, then place wherever you need to absorb excess moisture and unwanted aromas. They would also have to stand out from the 600-plus other manufacturers who were producing pantyhose. I guess it’s because including plastic eggs with throwaway pantyhose is wasteful in the same way that the McDLT’s container was. This article makes it sound as though the company just went with the egg from the get-go, but a lot of market research went into the final decision. Rachel Hunnicutt is a graduate student in the History of Design and Curatorial Studies program at the Cooper Hewitt, and is a Fellow in the Product Design and Decorative Arts Department. The brand logo hinted at a pair of chicks or eggs in the lettering. Put the pantyhose egg into the container. An extra egg yolk in the dough and a dusting of nutmeg-sugar yield a cookie that’s custard-like on the inside and crisp on the outside. Place a few pieces of tape along the sides of the stack so that the cups do not separate while falling. They feature a control top for a smooth look under clothes, and a reinforced toe for durability. 00. Within months, L’eggs was the top-selling brand in the hosiery market. As a monument to retail design, however, it was once stocked in some of the most valuable shelf space in the world: the Museum of Modern Art. At his memorial service, nine eight-year old children marched up to the altar, not with flowers to cover over the stark reality of death. Untreated, the disease can cause a number of health problems. Rum extract, widely available during the holidays, is the secret to replicating that classic eggnog flavor. From shop SmallCrownShop. they are brand new, never been worn. Hanes had been sticking with department stores. The New York State Department of Health (NYSDOH) and local health departments continue to investigate the spread of Lyme disease throughout New York State. Post was not sent - check your email addresses! Ferriter, hoping to be inspired by the product by experiencing it in a new way, tested pantyhose’s compactness by scrunching them up in the palm of his hand. Additionally, prior to the conception of L’eggs, hosiery was shaped by stretching material over metal molds and applying heat to cause the hose to take on the silhouette of the ideal female leg. When nylon was co-opted for the war effort, women drew “seams” on their legs to replicate the look and then practically rioted when stockings were once again made available. Prior to 1959, women’s hosiery was a complicated system of straps: one wore a garter belt from which straps hung and clipped to thigh-high stockings. The new single-piece cardboard package uses 38% less material than the capsule and consists of a cube topped by a sloping plane, a thoughtful homage to the egg’s ovoid legacy. the egg container and the box are in excellent condition. $15.00 $ 15. Despite the fact that L’eggs appeared to be a utilitarian product purchase, the growing eco-consciousness of consumers in the 1980s began to reject the idea that Hanes’s plastic design was good for the environment. […] A really interesting history of L’eggs. (aka the plastic stand at the end of the pantyhose aisle) Surely I could not have been the only little pencil-dialer who begged his mother to buy cheap, wadded-up pantyhose so he could play with the plastic egg. Peel eggs and cut in half lengthwise. Since Lyme disease first became reportable in 1986, over 98,500 cases have been confirme… These are even better the second day, and keep very well in an airtight container at room temperature. While a woman might shop for food multiple times a week, she would likely only head to a department store once every month or two. Pantyhose were pantyhose. Cooper Hewitt’s L’eggs egg boasts a black ovoid dome nestled into a cylindrical cardboard collar printed with product information; the hue and size of the pantyhose are easily legible, stacked together on the right of the package. L'eggs Sheer Energy Control Top Anti-Cellulite Pantyhose, Jet Black 91739, Size Q+, Sheer Toe, Light Support Leg. Free shipping on many items | Browse your favorite brands ... Vintage L'eggs Egg Pantyhose Nude Hose Silver Egg Size A NEW Old Stock. Our L'eggs fit your legs! Thanks, Tressie You have more flexibility with container-grown plants, but the same general timeframe is recommended, to take advantage of the full growing season. They enlisted graphic designer Roger Ferriter, of the ad firm Dancer-Fitzgerald-Sample, to revitalize the clichéd packaging common at the time: hose stretched over a piece of cardboard and inserted into a plastic sleeve. Essentials Rectangular Plastic Egg Storage Containers, 12.5x5 in. My first year in graphics design advertising school SCCC the teacher Tom told this same story with the excerpt that while presenting the product the CEO of the panty hose company remarked “I see the two birds you put on the Leggs logo”. This became even more apparent as the miniskirt and other slender fashion offerings made hem lines undesirable, and sales of hosiery climbed. Unknowingly the designer had made this custom typeface design but failed to see what they had done of course he immediately agreed that they put that in purposely. The basic rules are that the egg cannot be permanently affixed to the container and … They even released a book offering dozens of craft ideas. In 1992, the company unveiled a new, recyclable cardboard package with an ovoid top resembling an egg. they are still in the original plastic egg container. With Sheer Elegance, L’eggs (a division of Hanes) became the first company to offer non-support pantyhose made with spandex to give the appearance and feel of silk in a more comfortable, form-fitting style. sold as is due to the age and no returns. Don't break your breakfast! CONTACT US: World Organization 2020 Pennsylvania Ave. NW, #2001 Washington, DC 20006 Phone: 1-800-800-2SUN Only 1 left in stock - order soon. It was 1968, and the recently-appointed president of Hanes Hosiery Mill Co. observed a growing number of pantyhose customers were grabbing cheap stockings at grocery stores for the sake of convenience. Hanes also eliminated wholesalers; they sold stores the product on consignment and hired sales reps to maintain the displays. Then, pull the other end through the other hole. L’eggs was the first branded hosiery to be marketed at grocery, drug, and convenience stores, where its egg-shape would have already been familiar to food-shoppers who were further seduced by the brand’s “L’eggs Boutique,” a tall, egg-shaped carousel that displayed twelve dozen pairs of pantyhose and was purposefully unsuited to holding products made by any other brand. Have fun! In 1959, single-piece pantyhose made the labor of garters largely a thing of the past. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Pinterest (Opens in new window), Click to email this to a friend (Opens in new window), Nursing Clio Sunday Morning Medicine on January 31, 2016 at 8:10 am, Kathy Dettwyler on January 31, 2016 at 5:18 pm, John Donnelly on October 1, 2016 at 3:37 pm, Tights & Tech: Celebrating 50 Years of L’eggs – Style Meets Story on September 26, 2019 at 8:52 pm. Which Came First: The Product or the Egg? Favorite 97. Annual Fund gifts are critical in advancing our mission to educate, inspire, and empower people through design. Place the eighth cup on top of the egg and make sure it gently holds the egg in position. Place in a pastry bag or Ziploc bag with a cut-off corner. –author unknown You can also use an assortment of dried herbs and flowers as filling to create all-natural scented sachets , perfect for freshening up a closet or sock drawer (and helping to deter pests). It was called L’eggs, and it became a piece of retail art. I can't find a darn thing about it, but I'm sure someone somewhere collects them and knows their history ! Rather than wait, she would purchase undergarments when it was most convenient. L'eggs is a brand of pantyhose, introduced in 1969 by Hanes, which radically changed the hosiery marketplace. Start the seeds in small pots or cell packs filled with a bagged or homemade seed-starting mix. Pantyhose Egg Containers Hide around the house for children to find on Easter. Plus, they're great for resale at home goods stores, restaurant supply stores, grocery stores, and pharmacies. Nice recap. For those of you that don't have an expensive 3D printer (or access to one) search on eBay for vintage L'Eggs pantyhose containers. Some people used them as holiday decorations, party favors, or planters; Hanes had tremendous marketing success tweaking them in different colors for holiday promotions. Nonetheless, countless designers and merchandisers have been inspired by the clever wordplay, capsulization, and package-specific retail display popularized by L’eggs. Crumpling the pantyhose in his hand, he realized it could fit inside an eggshell—and eggs, in Ferriter’s mind, were representative of something new, fresh, and natural. Support your active legs as they support you with L’eggs Pantyhose in Size Q. Ditch the control top for a comfortable, soft panty, sheer toe and an active support leg. The L’eggs name and egg concept were conceived by the graphic designer Roger Ferriter, then employed by the graphic design firm Lubalin, Smith, Carnase (whose notable designs include logos for Pepsi, PBS, New York University, and CBS, among others); Ferriter would go on to teach at New York’s School of Visual Arts, where he shared the L’eggs egg origin story with his students. 1997-173-1-a/c. I have one that is still unopened, a queen size. Stir in the lemon juice, cayenne, salt and white pepper to taste. This method is the simplest one to create of the three ideas listed here. $19.99. Cooper Hewitt’s L’eggs egg boasts a black ovoid dome nestled into a cylindrical cardboard collar printed with product information; the hue and size of the pantyhose are easily legible, stacked together on the right of the package. Pantyhose memory: My first memory about pantyhose was when my older cousin received a pair of L'egg's — remember the 1970s egg-shaped containers — … It sold 23,000 copies in its first month of release. 99 What women did prefer was buying them outside of department stores. LEGGS SE-Q OFF WHITE. The anecdote describes a flustered Ferriter who, on the morning of his marketing and package design pitch to Hanes, decided his current scheme wasn’t quite creative enough. Get the best deals on L'eggs Pantyhoses for Women when you shop the largest online selection at eBay.com. Lyme disease is a bacterial infection caused by the bite of an infected deer tick. The product’s success was bolstered by the brand’s novel “direct-to-store” delivery system that supplied stock to merchants on consignment; this meant that retailers didn’t pay until the product was sold, ensuring that product was always visible and available to customers. or Best Offer. I used to play with the eggs! Feb 6, 2013 - Explore William Sydnor's board "L'eggs", followed by 123 people on Pinterest. In 1995, L'Eggs, maker of pantyhose in egg-shaped containers, opened a store front on the Web, hoping to recapture the 18 to 30-year-old market and show everyone that nylons were the weave of the future. But unlike other major consumer categories, there was no Coke or Pepsi—or even an RC Cola—of the pantyhose world; consumers had no brand loyalty. But nine eight-year olds, along with their Sunday School teacher, marched right up to that altar, and laid on it an empty egg. A slight hint of spandex for added stretch. Save my name, email, and website in this browser for the next time I comment. HI, Does anyone know about vintage L'eggs plastic egg pantyhose containers, new and unopened ? My mother did market research on this product before the egg was decided on. Women, Elberson noted, embraced the convenience of tossing a pair of pantyhose in their cart along with bread and milk, even if the quality was poor. The production of the L’eggs egg spanned two decades, with a brief re-issue in 2014 to celebrate the brand’s “Fabulous after 40” anniversary campaign. FREE Shipping. The L'eggs Women's Sheer Energy Control Top Pantyhose come in a convenient pack of 2 pairs. The packaging went into production and was available nationally by 1971 (Sheer Elegance was introduced in 1973), and consumers immediately embraced the egg, making L’eggs the best-selling pantyhose brand in the country. Pantyhose provided a more efficient, all-in-one alternative to the garter belt and individual stockings. Ferriter’s idea came to him the morning he was scheduled to make his presentation to Hanes. The plastic shine of the L’eggs egg pantyhose package is instantly recognizable to anybody who browsed grocery, drug, or convenience store shelves during the 1970s and ‘80s. By 1976, they had taken 27 percent of the entire grocery store pantyhose business, virtually double that of their nearest competitor. Give your legs on the go a firm, toned look with full sheer support in Suntan that last Add the mayonnaise, mustard and butter; mix until smooth. Get 'em at the L'eggs Boutique! You can also find white plastic eggs used for Easter and such online or at hobby stores. The one-size-fits-all L’eggs eggs made their debut in 1971. Of course, pre-shaped stockings could not accommodate the figure of every woman who wore them, so L’egg’s super-stretchy, form-fitting designs were refreshing not only in their exceptional comfort and durability, but also in their elastic generosity that appealed to women of all body types. He gave it the name “L’eggs” and won over the Hanes executives in an instant. It is just one of the many lines created by L’eggs, which in the 1970s redefined women’s hosiery and ultimately introduced a novel approach to branding, packaging, and retail merchandising that matched the innovation of the product it promoted. Almost every student has to participate in an egg drop project at some point, and there are probably almost as many egg drop containers as there have been students required to make them. Through innovative product design, package design, and visual merchandising, L’eggs democratized pantyhose, making them accessible to women of all means and physiques and establishing the L’eggs egg as one of the most iconic products of the twentieth century. First introduced in 1969, L’eggs brought women’s hosiery out of the specialty shop and to the mass market, providing women with an alternative to the frippery of garters and stockings and simultaneously creating a merchandizing phenomenon that changed not only the hosiery industry but those of package design and visual retailing. Pull one end of the pantyhose through one corner hole. It was time for a change. Ladies' undergarments experienced several radical paradigm shifts in the 20th century. From shop MarymereVintage. But how would they respond to an egg? FREE Shipping on orders over $25 shipped by Amazon. Perfect for this project. As far as I know, L’eggs no longer sells pantyhose in the egg containers. Elberson needed a radical departure from the mundane cardboard packages. the pantyhose were stored in a smoke-free house. Favorite ... Pantyhose, 3 Packs = 7 Pair Pantyhose, NOS L’eggs SmallCrownShop. I can’t remember the third design, and my mom is now 95 and probably doesn’t remember either. What his advertising firm came up with ended up revolutionizing the undergarment industry, and made the grocery store aisle practically competition-proof. In its storage mode, the PowerEgg looks like, well, a large white egg, or the world's largest pantyhose container. Upon considering the wad of hose in his clenched fist, Ferriter was struck by the idea that the package should resemble an egg, “nature’s perfect package, a symbol of newness and freshness,” which, pun-ily enough, happens to rhyme with “leg.” He added an apostrophe for a “touch of French flair” and this jeu de mots gave rise to one of the most iconic brand logos and package designs to grace grocery shelves in the twentieth century. The novel developments were the egg-shaped plastic product container, the shift to consignment sales in drug stores and groceries, and the in-store product racks designed to emphasize the egg shape. 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